For popularising Pay digital, NITI Aayog has come out with prizes through lucky dip for transacting digitally. ‘Lucky Grahak Yojana’ and ‘Digi Dhan Vyapar Yojana’ have been launched, Niti Aayog CEO Amitabh Kant had said that both the schemes will cover small transactions between Rs 50 and Rs 3,000 to encourage every section of the society to move in to digital payments.
Mr Kant said that the first draw will happen on December 25 and the mega draw on April 14, on the birth anniversary of B.R. Ambedkar. National Payment Corporation of India (NPCI) will announce the 15,000 winners of Rs 1,000 each for next 100 days, starting December 25. There will be 7,000 weekly awards each for consumers and merchants.
“Focus of the Lucky Grahak and Digi-Dhan Yojanas is on the poor, middle class and small businesses so as to bring them into digital payments revolution,” said the Niti Aayog CEO.
“There will mega awards of Rs 1 crore, Rs 50 lakh and Rs 25 lakh. For the merchants, it has been fixed at Rs 50 lakh, Rs 25 lakh and Rs 5 lakh. Estimated expenditure of the scheme to incentivise digital payments is Rs 340 crore,” Mr Kant told the reporters.
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